John Lewis Christmas Advert 2016 - #BusterTheBoxer
Here's how much the John Lewis Christmas advert cost to make
Today is a monumental day. For today is the day the 2019 John Lewis Christmas advert dropped, and it's a real treat. Although not everyone's into it...
If you haven’t seen John Lewis’ festive offering yet, you are going to love it - especially if, in your honest opinion, Elton John is the man. The advert depicts the Rocket Man's rise to fame as ‘Your Song’ plays in the background.
As you know, John Lewis dropping its festive commercial has become a MASSIVE deal, and seeing as the guys there managed to nab Elton this year, we started thinking about how much this two minute, twenty second advert must have cost.
A spokesperson for the marketing team toldThe Metro, "We want to talk about the speculation that came out earlier, because there were some numbers being banded around.
"We don’t give out a number, but in previous years it has been spoken about as being £7million, and it is the same territory this year. But the vast majority of that is on media spend, and then it also includes production of the ad, our ad windows, everything – it’s the whole package."
And how much was the big guy paid to get involved in the mammoth campaign?
"Where you've read around £10 million, or [us] paying someone £5 million - it’s just wildly inaccurate," the spokesperson revealed.
"We would never pay someone £5million and production would never cost £10million. That was not the motivation for him."
In fairness, Elton has previously revealed why he wanted to be in the advert.
"The John Lewis Christmas campaign has so many warm memories for me and my family. It’s been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother’s piano marks the moment when music came into my life.
Video: John Lewis Christmas Advert 2015 - #ManOnTheMoon
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