10 Online Shopping Stores That Let You Dress Like A Celebrity
Can You Buy Celebrity Style?
and had the pleasure of corseting the supermodel into haute couture. I spent every free second attempting to decode Kate's je ne
sais quoi. Disappointingly, I found that the result was greater than the sum of its parts. Her clothes were exceedingly simple: a black
miniskirt, black opaque tights, a pair of heels, a turtleneck sweater — all designer but no flash. If there was a secret ingredient, I
couldn't find it. What made them great was Kate. Still, upon hearing that Topshop had snagged the prodigal supe for a collaborative
collection, I, like other Moss maniacs, could not wait.
Celebrity-designed collections are nothing new. Actually, they seemed to have almost run their course.
The once-effortless hype around a dress with the name of a singer or an actress became harder to whip up, possibly because the
onslaught had been too much. The question wasn't which celebrity had her own clothing line but which didn't. The list grew to
include Pamela Anderson, 50 Cent, Nelly, Daisy Fuentes, and even John Malkovich. Not surprisingly, they haven't been so accepted
by the industry.
But recently it seems that, along with Moss, Gwen Stefani, and Jennifer Lopez, insider icons are getting
into the fashion game for a whole new breed of celebrity collections. These come from boldfaced names with serious fashion cred and icon
status with both the industry and Jane Q. Shopper. They're fashion's wonder women, who can set a trend in motion with a
single whim and who play muse to some of the greatest designers of the day. Along with Saint Kate, throwing their hats into the ring are
Sarah Jessica Parker, Sienna Miller, Mary-Kate and Ashley Olsen, and Victoria Beckham. But could these icons bottle and sell that elusive
secret ingredient essential to their personal style? And for those who obsess over them, did it really matter?
With Kate Moss Topshop, which frenzied crowds bought out in May, the collection's range of
tailored vests, tiny hot pants, lean jeans, and little floral dresses oozed Moss. "You really do get the feeling that you're looking at
an abridged version of her closet," says Julie Gilhart, fashion director at Barneys New York, which imported the line for sale in the
States. Opening Ceremony's Humberto Leon, who also sold the line in New York and Los Angeles, mused, "Customers were
buying the ingredients of her. Whether they'll be able to get the same result as a fine chef like Kate is up to them."
Colette's Sarah Lerfel, who has previously bought Stefani's L.A.M.B. and Scarlett
Johansson's athletic collaboration with Reebok, Scarlett Hearts Rbk, for the trendsetting Parisian boutique, fell for Beckham's
new line, DVB. Beckham says her burgeoning lifestyle brand was her logical next step after a successful two-year collaboration with Rock
& Republic jeans. In fact, her own line of jeans is in Saks Fifth Avenue now. In keeping with her — ahem — posh tastes,
Beckham is sticking to the higher end, with jeans made from a luxurious Japanese denim that top out at 9 and oversize sunglasses that
all retail for 0. Beckham says, "I'm not interested in putting the DVB name on anything that I wouldn't want to wear
myself." While the jeans might not make you stick thin, the sunglasses are a perfect shield for the paparazzi. Also on the high end is
the Olsen twins' decidedly hype-free collection called the Row, which was snapped up by an enviable list of stores. "Our store
is about authenticity. We're not going to give that up just to have a celebrity name," says Bergdorf Goodman senior vice
president Linda Fargo. "But those girls just love fashion. For somebody like that to become a designer, that feels very valid."
Created with the twins' childhood friend Danielle Sherman, the collection launched with ultrasimple but gorgeous cashmere and silk
knit T-shirts that begged to be layered in singular Olsen style. Their fall offering expands to tuxedo jackets, skinny pants, and fur. And Gilhart
reports that last season the pair conducted a clinic for the store's sales staff. The verdict? Buying a piece from the Row does seem
to capture you a snippet of the Olsens' off-kilter cool.
Sienna Miller announced last November that she and her sister, Savannah, a designer who graduated
from London's legendary Central Saint Martins, were going to launch the mouthful of a label Twenty8Twelve by S.Miller. (The
numbers refer to Sienna's birthday.) Though the sister act is technically a hybrid — part celeb, part young designer — it
offers up just the sorts of things that Sienna would wear: ruffled and printed dresses with nosebleed hems, a tuxedo jacket, and, of course,
skinny jeans. And it's undeniably getting a boost from her quirky sense of style, which has garnered many industry fans.
"She's an amazing ambassador for British style," raves Burberry creative director Christopher Bailey. Her friend Matthew
Williamson adds, "She has a lot of ideas. She's not controlled by what she thinks she should wear." A success? Well,
Bergdorf's Fargo put in an order for the Millers' wares.
Arguably the most unexpected is Sarah Jessica Parker's partnership with budget retailer Steve
& Barry's. Called Bitten, the collection's tagline is "Fashion Is Not a Luxury." True to its word, no single item
tops — .98, to be exact. The expansive nearly-500-piece collection will likely have the greatest reach, especially with sizes
that run from 0 to 22. Bitten is heavy on the sporty casual basics, with glimpses of Parker and her inextricable alter ego, Carrie Bradshaw,
thrown in. "She has a great knowledge of clothing and its construction," says her friend Narciso Rodriguez. "It always
impressed me when we have discussed how something should look and fit."
Still, it's doubtful that Parker will be giving up Rodriguez's frocks or, for that matter, her
beloved Oscar de la Renta or Alexander McQueen. Then again, she'll most likely be mixing them up with her fast fashion in the way
that's made her (and all of the above) a style icon in the first place. At any rate, the insider-icon collection shows no signs of slowing.
Look out for Penélope Cruz and sister Mónica's collection for MNG by Mango, Naomi Campbell possibly teaming up with Brit
wunderkind Christopher Kane, and Gisele Bündchen maybe collaborating with H&M. It's certainly good news for their fans and
the industry at large. "I like that these celebrities are stepping up," says Los Angeles retail impresario Ron Herman.
Video: GET THE LOOK: Celebrity Style Steal! Selena Gomez, Hailey Baldwin, Madison Beer
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